Communications Audits
When was the last time you stepped back from the
crush of daily deadlines to look at the big picture? With a Communications Audit, your complete marketing portfolio is assessed along with each
point of contact with your key audiences. Your current
practices are gauged against your business goals and strategic plan.
Specific recommendations are made to bring focus and clarity to your
message. Then you can build the impression you desire and acquire the resources
to advance your
business. Your assets and constraints are taken into account so
you're guaranteed to receive a workable plan for sustained success.
Integrated Marketing Plans
Are you taking a scattershot approach to marketing? Perhaps you're sending mixed messages. With an Integrated Marketing Plan, your goals, business systems and current marketing programs are analyzed to create an integrated marketing plan. Your customized plan will equip you to carry a consistent message through every piece of communication from every department. Particular attention is given to making sure your marketing tactics support organizational goals. Your integrated plan will yield immediate benefits and help you stay agile enough to succeed in the face of change.
Institutional Narratives
People respond to a good story. Can you tell yours? Institutional narratives are the themes and stories that help you communicate your distinct value and stand out from the crowd. Your history, present status and future aspirations are discussed. Together, we develop a family of stories and themes that demonstrate your core strengths and distinctions. Specific recommendations are presented to help you and your employees carry these themes across every functional area of your business. That way, everyone in your organization is prepared to advance your image and communicate your value.
Media Relations and Crisis Counsel
Are you harnessing the power of the press? Strategic use of the media can propel your organization to new levels of awareness and stature. At the same time, a mishandled crisis can seriously damage your reputation. A media relations plan gives you proactive strategies to gain favorable media coverage. A companion crisis communications plan is essential to managing potentially negative press - from natural disasters, to customer complaints, to employee misconduct. Your crisis plan must be specific enough to offer step-by-step instructions, yet general enough to serve in all situations. I can offer long-term media solutions or counsel for a specific challenge you may be facing.
Copywriting
They say writing is a lost art. If that's the case, good clear writing can help your message rise above the clutter of your competition. Copywriting services include research and writing of features, profiles and press releases. Copy can be generated for print, the web or audio and video pieces. Contracted services can be for a single article, a family of pieces or an entire publication such as an annual report. You benefit from the experience of a seasoned journalist and award-winning public relations professional.
Custom Solutions Available Depending on Your Needs
Because you're different, you may require a custom solution or mix of services. I can discuss your needs and the communications strategies that will help you meet your business goals. There is no charge for an initial consultation.
View Samples of Brian's Work
